{"id":2415,"date":"2017-02-13T10:28:51","date_gmt":"2017-02-13T01:28:51","guid":{"rendered":"https:\/\/goope-lp.heteml.jp\/goope-article\/?p=2415"},"modified":"2025-10-28T15:20:38","modified_gmt":"2025-10-28T06:20:38","slug":"uu-pv-session-difference","status":"publish","type":"post","link":"https:\/\/goope-lp.heteml.net\/goope-article\/uu-pv-session-difference\/","title":{"rendered":"\u3010\u304f\u308f\u3057\u304f\u89e3\u8aac\uff01\u3011UU\u3001PV\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u9055\u3044"},"content":{"rendered":"<p>Google 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Analytics\u4e0a\u3067\u306eUU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u306e\u30ab\u30a6\u30f3\u30c8\u306f\u3001Cookie\u3068\u8a00\u308f\u308c\u308b\u300c\u30d6\u30e9\u30a6\u30b6\u306b\u4fdd\u5b58\u3055\u308c\u305f\u60c5\u5831\u300d\u3092\u3082\u3068\u306b\u7b97\u51fa\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30d6\u30e9\u30a6\u30b6\u3084PC\u3001\u643a\u5e2f\u7aef\u672b\u306a\u3069\u3092\u5909\u3048\u3066\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5834\u5408\u306f\u3001\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\u203b\u300c\u30d6\u30e9\u30a6\u30b6\u300d\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/goope.jp\/article\/internet-glossary\/#browser\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>Google Analytics\u306b\u3088\u308bCookie\u306e\u4f7f\u7528\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u516c\u5f0f\u30ac\u30a4\u30c9\u3067\u3082\u6848\u5185\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u25bdGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30ac\u30a4\u30c9<br \/>\n<a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/cookie-usage?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u3088\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e Cookie \u306e\u4f7f\u7528<\/a><\/p>\n<h2><a id=\"pv\">PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u3068\u306f<\/a><\/h2>\n<p><strong>\u300e\u30da\u30fc\u30b8\u306e\u8a2a\u554f\u8005\u6570\u300f\u306e\u3053\u3068\u3092\u8a00\u3044\u3001\u540c\u3058\u4eba\u304c\u4f55\u5ea6\u3082\u8a2a\u554f\u3057\u305f\u5834\u5408\u3001\u8a2a\u554f\u3057\u305f\u6570\u3060\u3051\u30ab\u30a6\u30f3\u30c8<\/strong>\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u25a0\u3042\u308b\u65e5\u306e\u30da\u30fc\u30b8A\u3078\u306e\u30a2\u30af\u30bb\u30b9<br \/>\n\u6b21\u306e\u3088\u3046\u306a\u30a2\u30af\u30bb\u30b9\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u3053\u306e\u65e5\u306e\u30da\u30fc\u30b8A\u306e<strong>PV\u306f\u300c8\u300d<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<table>\n<tr>\n<th class=\"title\">\u30a2\u30af\u30bb\u30b9\u3057\u305f\u4eba<\/th>\n<th class=\"title\">\u5348\u524d\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u56de\u6570<\/th>\n<th class=\"title\">\u5348\u5f8c\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u56de\u6570<\/th>\n<th class=\"title\">PV<\/th>\n<\/tr>\n<tr>\n<td><strong>\u30b0\u30fc\u3055\u3093<\/strong><\/td>\n<td>3\u56de<\/td>\n<td>2\u56de<\/td>\n<td>5PV<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30da\u30fc\u3055\u3093<\/strong><\/td>\n<td>2\u56de<\/td>\n<td>1\u56de<\/td>\n<td>3PV<\/td>\n<\/tr>\n<\/table>\n<h2><a id=\"session\">\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u306f<\/a><\/h2>\n<p><strong>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u30921\u30bb\u30c3\u30b7\u30e7\u30f3<\/strong>\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u25a0\u3042\u308b\u65e5\u306e\u30da\u30fc\u30b8A\u3078\u306e\u30a2\u30af\u30bb\u30b9<br \/>\n\u6b21\u306e\u3088\u3046\u306a\u30a2\u30af\u30bb\u30b9\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u3053\u306e\u65e5\u306e\u30da\u30fc\u30b8A\u306e<strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u300c3\u300d<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<table>\n<tr>\n<th class=\"title\">\u30a2\u30af\u30bb\u30b9\u3057\u305f\u4eba<\/th>\n<th class=\"title\">\u5348\u524d10\u664205\u5206<\/th>\n<th class=\"title\">\u5348\u524d10\u664215\u5206<\/th>\n<th class=\"title\">\u5348\u5f8c<\/th>\n<th class=\"title\">\u30bb\u30c3\u30b7\u30e7\u30f3<\/th>\n<\/tr>\n<tr>\n<td><strong>\u30b0\u30fc\u3055\u3093<\/strong><\/td>\n<td>\u30a2\u30af\u30bb\u30b9\u5f8c\u30da\u30fc\u30b8\u3092\u96e2\u308c\u308b<\/td>\n<td>\u518d\u3073\u30a2\u30af\u30bb\u30b9\uff08\u203b\u6700\u521d\u306e\u30a2\u30af\u30bb\u30b9\u304b\u308930\u5206\u4ee5\u5185\uff09<\/td>\n<td>\u30a2\u30af\u30bb\u30b9\u306a\u3057<\/td>\n<td>1\u30bb\u30c3\u30b7\u30e7\u30f3<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30da\u30fc\u3055\u3093<\/strong><\/td>\n<td>\u30a2\u30af\u30bb\u30b9<\/td>\n<td>\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30da\u30fc\u30b8\u3092\u958b\u3044\u305f\u307e\u307e\u3001\u30da\u30fc\u30b8\u66f4\u65b0\u306f\u884c\u3063\u3066\u3044\u306a\u3044<\/td>\n<td>\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u305f\u30da\u30fc\u30b8\u3092\u66f4\u65b0\u3057\u305f<\/td>\n<td>2\u30bb\u30c3\u30b7\u30e7\u30f3<\/td>\n<\/tr>\n<\/table>\n<p>\u306a\u304a\u3001Google Analytics\u3067\u306f<strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5b9a\u7fa9<\/strong>\u306e\u4e2d\u3067\u300c<strong>\u65b0\u305f\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u306a\u308b\u30b1\u30fc\u30b9<\/strong>\u300d\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30a2\u30ca\u30a6\u30f3\u30b9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\uff081\uff0930 \u5206\u4ee5\u4e0a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u306a\u3044\u5834\u5408\u3001\u30bf\u30a4\u30e0\u30a2\u30a6\u30c8\u306b\u306a\u308a\u3001\u65b0\u305f\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u306a\u308b<br \/>\n\uff082\uff09\u305d\u306e\u65e5\u306e\u7d42\u308f\u308a\u65e5\u4ed8\u304c\u5909\u308f\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u81ea\u52d5\u7684\u306b\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u65b0\u305f\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u306a\u3063\u305f<br \/>\n\uff083\uff09\u4ee5\u4e0b\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u793a\u3059\u30c7\u30fc\u30bf\u306e\u3069\u308c\u304b\u304c\u5909\u308f\u3063\u305f\u3068\u304d<br \/>\n\u3000utm_source\u3001utm_medium\u3001utm_term\u3001utm_content\u3001utm_id\u3001utm_campaign\u3001gclid<\/p>\n<blockquote><p>\u524d\u56de\u3068\u9055\u3046\u65b0\u305f\u306a\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3001AdWords\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5909\u6570\u3092\u6307\u5b9a\u3057\u305f\u30ea\u30f3\u30af\uff08\u5e83\u544a\u3084\u53c2\u7167\u5143\u306a\u3069\uff09\u3092<br \/>\n\u7d4c\u7531\u3057\u3066\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5834\u5408\u300130 \u5206\u306e\u30bf\u30a4\u30e0\u30a2\u30a6\u30c8\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u305d\u306e\u6642\u70b9\u3067<br \/>\n\u65b0\u305f\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u5207\u308a\u66ff\u308f\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30d6\u30e9\u30a6\u30b6\u3092\u9589\u3058\u308b\u3053\u3068\u306f\u4e00\u5207\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u5f71\u97ff\u3057\u306a\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305f\u3060\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5909\u6570\u3092\u6307\u5b9a\u3057\u3066\u3044\u306a\u3044\u901a\u5e38\u306e\u53c2\u7167\u5143\u3092\u7d4c\u7531\u3057\u305f\u5834\u5408\u3001\u5f71\u97ff\u3092\u53d7\u3051\u307e\u305b\u3093\u3002- <a href=\"https:\/\/analytics-ja.googleblog.com\/2011\/08\/update-to-sessions-in-google-analytics.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google 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