{"id":7192,"date":"2017-12-29T12:00:57","date_gmt":"2017-12-29T03:00:57","guid":{"rendered":"https:\/\/goope-lp.heteml.jp\/goope-article\/?p=7192"},"modified":"2025-10-28T11:40:26","modified_gmt":"2025-10-28T02:40:26","slug":"ga-trafficsources","status":"publish","type":"post","link":"https:\/\/goope-lp.heteml.net\/goope-article\/ga-trafficsources\/","title":{"rendered":"\u3069\u3053\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u591a\u3044\uff1fGoogle Analytics\u306e\u300c\u53c2\u7167\u5143\u300d\u306e\u898b\u65b9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u7a81\u7136\u3067\u3059\u304c\u3001\u3042\u306a\u305f\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f<strong>\u3069\u3053\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u591a\u3044<\/strong>\u3067\u3059\u304b\uff1f<br>\u3053\u306e\u8cea\u554f\u306b\u5373\u7b54\u3067\u304d\u306a\u304b\u3063\u305f\u65b9\u306f\u5fc5\u898b\u306e\u8a18\u4e8b\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u56de\u3054\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u3092\u89e3\u6790\u3067\u304d\u308b\u30c4\u30fc\u30eb\u300c<strong>Google Analytics\uff08\u30b0\u30fc\u30b0\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09<\/strong>\u300d\u306e<strong>\u53c2\u7167\u5143<\/strong>\u3068\u3044\u3046\u6a5f\u80fd\u3002\u53c2\u7167\u5143\u3068\u306f\u3001<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6d41\u5165\u7d4c\u8def\uff08\u3069\u3053\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u591a\u3044\u304b\uff09<\/strong>\u3092\u3055\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d41\u5165\u7d4c\u8def\u3092\u77e5\u308b<strong>\u30e1\u30ea\u30c3\u30c8<\/strong>\u306f\u69d8\u3005\u3067\u3059\u304c\u3001\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u304c\u591a\u3044\u2192 \u5e83\u544a\u306e\u52b9\u679c\u304c\u9ad8\u3044\u30fb\u5e83\u544a\u3067\u4f7f\u3063\u3066\u3044\u308b\u6587\u8a00\u304c\u5f53\u305f\u3063\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5c11\u306a\u3044 \u2192 \u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u5165\u3063\u3066\u3044\u306a\u3044\u30fbSEO\u304c\u3067\u304d\u3066\u3044\u306a\u3044<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u4eca\u306e\u72b6\u6cc1\u304c\u826f\u3044\u306e\u304b\u30fb\u60aa\u3044\u306e\u304b<\/strong>\u3001\u3055\u3089\u306b<strong>\u4eca\u5f8c\u306e\u5bfe\u7b56\u3092\u7df4\u308b\u305f\u3081\u306e\u5224\u65ad\u6750\u6599<\/strong>\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u898b\u65b9\u306f\u3044\u305f\u3063\u3066\u30ab\u30f3\u30bf\u30f3\u3067\u3059\u306e\u3067\u3001\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"has-gray-background-color has-background wp-block-paragraph\">Google Analytics\u306f\u30012023\u5e747\u67081\u65e5\u3092\u3082\u3063\u3066\u6a19\u6e96\u306e\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08UA\uff09\u306e\u30c7\u30fc\u30bf\u51e6\u7406\u304c\u505c\u6b62\u3055\u308c\u3001Google Analytics4\uff08GA4\uff09\u3078\u306e\u5207\u308a\u66ff\u3048\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<br><br><strong>\u25bc\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7<br><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?sjid=13942093283393551231-AP\" target=\"_blank\" rel=\"noopener\" title=\"\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u5ec3\u6b62\u3055\u308c\u307e\u3059\">\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u5ec3\u6b62\u3055\u308c\u307e\u3059<\/a><\/strong><br><br>\u672c\u8a18\u4e8b\u306f\u3001UA\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"access\"><\/a>\u300c\u53c2\u7167\u5143\u300d\u306e\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e9\u901fGoogle Analytics\u4e0a\u3067\u300c<strong>\u53c2\u7167\u5143<\/strong>\u300d\u306e\u30da\u30fc\u30b8\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br><span style=\"font-size: 14px;\">\u203b\u672c\u8a18\u4e8b\u3067\u63b2\u8f09\u3059\u308b\u30ad\u30e3\u30d7\u30c1\u30e3\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/6367342?hl=ja#access\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics\u306e\u30c7\u30e2\u753b\u9762<\/a>\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5f8c\u3001\u30b5\u30a4\u30c9\u30e1\u30cb\u30e5\u30fc\u304b\u3089<strong>\u96c6\u5ba2<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3057<strong>\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u305d\u306e\u914d\u4e0b\u306b\u3042\u308b<strong>\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u53f3\u5074\u306e\u753b\u9762\u304c\u5207\u308a\u66ff\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goope-lp.heteml.net\/goope-article\/wp-content\/uploads\/2017\/11\/ga-traffic02.png\" alt=\"Google Analytics\u306e\u30e1\u30cb\u30e5\u30fc\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u30da\u30fc\u30b8\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8868\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goope-lp.heteml.net\/goope-article\/wp-content\/uploads\/2017\/11\/ga-traffic01.png\" alt=\"Google Anakytics\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u30da\u30fc\u30b8\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"howto\"><\/a>\u300c\u53c2\u7167\u5143\u300d\u306e\u898b\u65b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b<\/strong>\u3068\u3044\u3046\u60c5\u5831\u306f\u3001\u4e00\u756a\u5de6\u306e\u300c<strong>\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2<\/strong>\u300d\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u3061\u3089\u306e\u898b\u65b9\u3092\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goope-lp.heteml.net\/goope-article\/wp-content\/uploads\/2017\/11\/ga-traffic04.png\" alt=\"Google Anakytics\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u30da\u30fc\u30b8\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"difference\"><\/a>\u53c2\u7167\u5143\u3068\u30e1\u30c7\u30a3\u30a2\u306e\u9055\u3044<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u4e00\u756a\u4e0a\u306e\u300cgoogle\/organic\u300d\u3092\u4f8b\u306b\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goope-lp.heteml.net\/goope-article\/wp-content\/uploads\/2017\/11\/ga-traffic05.png\" alt=\"Google Anakytics\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u30da\u30fc\u30b8\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u53f3\u5074\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u300corganic\u300d\u304c<strong>\u30e1\u30c7\u30a3\u30a2<\/strong>\u3001\u5de6\u5074\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u300cgoogle\u300d\u304c<strong>\u53c2\u7167\u5143<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>\u9805\u76ee\u540d<\/th><th>\u8aac\u660e<\/th><th>Analytics\u4e0a\u306e\u8868\u793a<\/th><\/tr><tr><td><strong>\u30e1\u30c7\u30a3\u30a2<\/strong><\/td><td>\u691c\u7d22\u7d50\u679c\u3084\u5e83\u544a\u3001\u30e1\u30fc\u30eb\u304b\u3089\u6765\u305f\u306a\u3069 <strong>\u5a92\u4f53\u30fb\u624b\u6bb5<\/strong> \u3092\u8868\u3057\u307e\u3059\u3002<\/td><td>organic<\/td><\/tr><tr><td><strong>\u53c2\u7167\u5143<\/strong><\/td><td>\u30e1\u30c7\u30a3\u30a2\u3092\u7d30\u304b\u304f\u8b58\u5225\u3057\u305f\u3082\u306e\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u30c9\u30e1\u30a4\u30f3\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u4eca\u56de\u306e\u5834\u5408\u300cGoogle\u691c\u7d22\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/td><td>google<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u53f3\u5074\u304c\u30b8\u30e3\u30f3\u30eb\u3001\u5de6\u5074\u304c\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3068\u899a\u3048\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"genre\"><\/a>\u30e1\u30c7\u30a3\u30a2\u306e\u7a2e\u985e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30c7\u30a3\u30a2\u306b\u306f\u3044\u304f\u3064\u304b\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u4e3b\u306a\u7a2e\u985e\u3092\u4ee5\u4e0b\u3088\u308a\u8aac\u660e\u3057\u307e\u3059\u3002<br>\u82f1\u8a9e\u3067\u66f8\u304b\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4e00\u898b\u3059\u308b\u3068\u610f\u5473\u304c\u308f\u304b\u308a\u3065\u3089\u3044\u3067\u3059\u304c\u3001\u610f\u5473\u306f\u3044\u305f\u3063\u3066\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>organic<\/th><td>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u3002\u53c2\u7167\u5143\u306b\u300cgoogle\u300d\u3084\u300cyahoo\u300d\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/td><\/tr><tr><th>referral<\/th><td>\u30ea\u30d5\u30a1\u30e9\u3068\u3044\u3044\u3001\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165\u3002\u53c2\u7167\u5143\u306b\u300cyoutube\u300d\u3084\u300cfacebook\u300d\u306a\u3069\u77e5\u3063\u3066\u3044\u308b\u30da\u30fc\u30b8\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/td><\/tr><tr><th>cpc,cpm<\/th><td>Google Adwords\u306a\u3069\u306e\u6709\u6599\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u3002<\/td><\/tr><tr><th>none<\/th><td>\u6d41\u5165\u5143\u304c\u4e0d\u660e\u306a\u5834\u5408\u3002\u30e1\u30fc\u30eb\u3084\u30d6\u30c3\u30af\u30de\u30fc\u30af\u306a\u3069\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u306e\u5834\u5408\u304c\u591a\u304f\u53c2\u7167\u5143\u304cdirect\u306b\u306a\u308a\u307e\u3059\u3002<\/td><\/tr><\/thead><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u4ed6\u306b\u3082\u3001\u81ea\u5206\u3067\u4f5c\u6210\u3057\u305f<strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\uff08Campaign Medium)<\/strong>\u3082\u542b\u307e\u308c\u307e\u3059\u3002<br>\u81ea\u5206\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<br><a href=\"https:\/\/goope.jp\/article\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u25b6URL\u4f5c\u6210\u30c4\u30fc\u30eb\u3092\u4f7f\u304a\u3046\uff01Google Analytics\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"page\"><\/a>\u30da\u30fc\u30b8\u3054\u3068\u306b\u300c\u53c2\u7167\u5143\u300d\u3092\u78ba\u8a8d\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u8a18\u3067\u3054\u7d39\u4ecb\u3057\u305f\u306e\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u60c5\u5831\u306b\u306a\u308a\u307e\u3059\u3002<strong>\u30da\u30fc\u30b8\u3054\u3068\u306b\u53c2\u7167\u5143\u3092\u78ba\u8a8d\u3059\u308b<\/strong>\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u306f\u30b5\u30a4\u30c9\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u3001<strong>\u884c\u52d5<\/strong>\uff1e<strong>\u30b5\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4<\/strong>\uff1e<strong>\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8<\/strong>\u3068\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/goope-lp.heteml.net\/goope-article\/wp-content\/uploads\/2018\/09\/ga-traffic-add00.png\" alt=\"Google Anakytics\u306e\u30e1\u30cb\u30e5\u30fc\"\/><\/figure>\n\n\n\n<p 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src=\"https:\/\/goope-lp.heteml.net\/goope-article\/wp-content\/uploads\/2018\/09\/ga-traffic-add03.png\" alt=\"Google Anakytics\u306e\u30bb\u30ab\u30f3\u30c0\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u8868\u793a\u753b\u9762\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"question\"><\/a>\u30af\u30a4\u30ba\uff01\u3069\u3053\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3067\u3057\u3087\u3046\u304b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u308c\u3067\u306f\u5b9f\u969b\u306bGoogle Analytics\u306e\u753b\u9762\u3092\u898b\u3066\u300c\u3069\u3053\u304b\u3089\u306e\u6d41\u5165\u306a\u306e\u304b\u300d\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u4f8b\u3068\u3057\u3066\u4ee5\u4e0b\u3088\u308a3\u3064\u3001Google 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